Music & Advertising

Producing audio for advertising sits right at the intersection of two things I do constantly: years of radio production experience, and a genuinely practical, hands-on relationship with AI tools that speed up the rough draft without ever being allowed to replace the final judgement call.

How I Actually Work

AI-assisted tools are excellent for a fast first pass — a backing track idea, a draft script, a quick variation to compare against another. Every single one of those drafts then gets shaped, recorded, and finished using proper studio-grade recording equipment and real production judgement, because the gap between "technically fine" and "actually sounds like it belongs to your business" is exactly where AI alone falls short.

Why This Combination Works

I've watched AI-generated content get fluent and confident-sounding to the point where it's genuinely harder to tell from the outside whether it's actually right for a specific audience. That's exactly why a real production ear still matters — knowing your audience, knowing what's worked before in this exact local market, and catching the moments where something technically polished still doesn't quite land.

What I Actually Produce

Radio and online ad audio, jingles and station idents, voice-over work, and music production for local businesses who want their advertising to sound considered rather than generic. Everything is built to actually get used — produced for the platforms it'll run on, not just for how it sounds in isolation.

What's Included

Concept and scripting, production using both AI-assisted drafting and proper studio equipment, and revisions until it's genuinely right — not just technically finished.